Most modern websites use a Content Management System (CMS) such as Wordpress or Joomla. The main advantage of a CMS is that it gives the website owner the freedom to blog and create their own content without the help (and costs) of a web design agency.
Whilst a CMS gives some of the power back to the website owner by allowing them to produce and manage their own website content, there are a few very important rules to respect when creating your own articles and modifying existing website content, which we will discuss in this post.
At Jeyjoo our CMS of choice is Joomla as we believe it is the most flexible and powerful content management system.
K2 is a content platform for Joomla. It's also ideal for blogging. As many of our clients use K2 for blogging, and there is no guide out there written specifically for bloggers and website owners, I thought it best to write one.
Once you are up and running with your own Joomla website, and feel ready to start blogging (or creating content as it is now fashionably called), follow these rules to get the most out of your website, boost your website visits from search engines, and avoid making the common K2 mistakes.
Add a Title that clearly describes what your blog item is about. If you want to optimize your new blog for search, then your chosen keyword/ key phrase should be included in the Title.
When you first save your item, the Title alias (URL) will auto-complete based on the Title you created, so you don't actually need to touch this field. Here are a few simple and very important rules to follow when creating a Title alias (URL):
When creating your website, your webmaster will have set up a selection of K2 Categories. The Category is an extremely powerful field that dictates in which section of your website the blog item will show up. Changing the Category field will move the item to a different section of the website.
In general once a blog is live you will never want to change the Category as it could upset your page links. If your item has been published for more than a few days, always check with your web agency before changing the Category field.
Publish is a straight-forward yes/no field that will publish or un-publish your K2 blog item. If you want to remove an item from your website simply set this field to No. You can revert back to "published" whenever you want.
The content tab is where you write the text for your new page.
We are now in the world of Web 3.0 and the Semantic web. Realistically if you want your K2 blog item to rank well on Google, then we advise a minimum of 1000 words, and ideally around 2000 word of high quality, informative copy. Simply put, if there are better pages out there on the web covering the same subject, then you will struggle rank well and get new visitors from Google (which is usually the main writing a blog).
A word of warning about using the Text Editor:
Although technically not compulsory, adding an image to each blog item is a wise idea. The truth is that although we shouldn't judge a book by its cover, we all do! Choosing a striking image that reflects your blog will work wonders for your article especially on social networks. Looking for free images? Try these free stock image websites.
Open the Meta information tab and click on the Description field. The Description is what will show up in Google search listings.
Use your Description to elaborate on your page title and give your potential audience a better idea of what will be on the page when they click. A typical search results page has 10 website listings, so a well written Description will ensure your website stands out and will improve your click-through-rate. Try and describe exactly what your page is about using superlative terms and even the odd UPPERCASE word to give your page a competitive advantage.
Google shows 150 - 160 characters (including spaces) of a page's description (aka meta description tag). If your Description exceeds 160 characters it will be truncated.
Use the image button (found directly below the Text Editor) to add images into your K2 blog item. First of all, click within the item text exactly where you want the image to appear, hit the "Image button", and a pop-up window will appear.
Editing a K2 item is similar to creating a new item as outlined above:
I hope our Bloggers Guide to K2 has been beneficial and that you will go on to use it. If you found it useful, please share with other Joomla website owners using the social buttons provided. We love to hear your comments, so if you have any questions or feedback, please let us hear it.More